Kitix The Womens Network

Kameraflage is taking subliminal to a new level with a technology that plants hidden messages only digital cameras can detect. The technology is based on the fact that digital cameras see a broader spectrum of light (colors) not visible to the naked eye. Therefore, invisible messages embedded into clothing, for example, will only be revealed to the person taking a picture of you.

The idea of embedded subliminal messages in songs, advertisements, and other mediums has fascinated—and worried— people all over the world for years, and with the existence of this new technology, the possibilities are endless. Just think how the government, advertising agencies, and the fashion industry can use it to camouflage a message. Even the movie industry can use Kameraflage to deter piracy.

For now you can breathe a sigh of relief, because Kameraflage is currently focused on creating fashionable garments for the camera-phone generation. They’ll be hitting the catwalk in San Diego at the upcoming SIGGRAPH Unravel tech-fashion show next month, and releasing a collection of Kameraflage threads in September

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